Swiggy, India’s leading online food delivery platform, has launched ‘Drops’—a special feature offering limited-edition dishes from top chefs and restaurants for a short window of time. These exclusive menu items aren’t available in regular listings and are designed to create excitement through scarcity and urgency
Key Highlights
Curated Exclusives: Dishes created specially for Drops, unavailable elsewhere
Short Availability: Each drop runs for a fixed, limited period
Limited Quantity: Reservations capped; once slots fill up, you move to a waitlist
Early Access Alerts: Notifications via app push and WhatsApp
Launch Partners & Menu Preview
Some of the renowned names participating in the first wave of Drops include:
- Le15 Patisserie by Pooja Dhingra
- Smash Guys by AB Gupta
- Aubree, Ciclo Café, Louis Burger
- Good Flippin’s Burgers, TwentySeven Bakehouse, Espressos AnyDay
These partners curate one-off creations—think fusion desserts and gourmet burgers—that leverage their signature strengths but with a twist you can’t get on regular menus.
How ‘Drops’ Works
Announcement: Swiggy shares the drop’s date and time on its social media channels.
Reservation: Open the Swiggy app, navigate to the “Drops” tab, and reserve your slot before it sells out.
Waitlist Option: If all slots are booked, join the waitlist to receive last-minute openings.
Notifications: Receive timely reminders via in-app alerts and WhatsApp so you don’t miss the drop.
First-Come, First-Served: Orders are processed in sequence; once the quantity cap is reached, no more orders are accepted.
Why Swiggy ‘Drops’ Matters
- Elevated Engagement: By introducing scarcity, Drops keeps foodies eagerly checking the app for upcoming launches.
- Brand Experimentation: Restaurants can test new recipes and assess customer appetite without overhauling their core menus.
- Customer Loyalty: Exclusive experiences encourage repeat visits and word-of-mouth buzz.
“‘Drops’ is built around the ideas of urgency and exclusivity,” said Sidharth Bhakoo, Chief Business Officer at Swiggy Food Marketplace. “We’re making food delivery more thrilling, with rare and exciting offerings”
How to Get Started
Update Your App: Ensure you have the latest version of Swiggy installed.
Follow Swiggy on Social Media: Keep an eye on Instagram and Twitter for drop announcements.
Enable Notifications: Allow Swiggy push and WhatsApp alerts.
Check the ‘Drops’ Tab: On drop day, go to the tab to reserve your dish before it’s gone.
Bottom Line
Swiggy’s Drops feature redefines food ordering with its chef-curated, time-limited offerings. If you love experimenting with new flavours and don’t mind acting fast, Drops is your ticket to an exclusive dining adventure—right from your phone!
