Telugu actor Samantha Ruth Prabhu unveiled her new initiative, Nothing to Hide, with a teaser video on June 6. In the clip, Samantha faces the camera, writes the campaign slogan on a whiteboard and turns away—prompting fans across social media to notice the absence of her iconic YMC (Ye Maaya Chesave) tattoo on her back. The lettering, inked in 2010 to commemorate her debut as a lead actress and her on-screen pairing with Naga Chaitanya, was visible for years before now appearing erased hindustantimes.com.
The star married Naga Chaitanya in 2017, separated in 2020 and finalized their divorce in 2021. While some followers believe the removal signals Samantha’s intent to move forward post-divorce, others suggest she may have concealed the tattoo temporarily for the brand campaign. Earlier this year, fans also spotted fading on her wrist tattoo, a matching design with Naga Chaitanya that read “Create Your Own Reality” hindustantimes.com.
Samantha previously voiced regret over her tattoos in an April 2022 AMA, advising her younger self against getting inked. As discussion heats up online, the star remains focused on her transparency-themed digital platform, Nothing to Hide.
